The most popular games in the Chinese mobile market are still casual titles, but as it becomes the largest game market in the world, that spread is changing. A new report released by Newzoo and TalkingData suggests that a shift toward more core genres is happening.
The evidence?
The number of RPGs is swelling; the genre was the most popular with developers and publishers in 2015, as revealed by the top chart below.
Moreover, as you can see in the second chart, “heavy content” games are the most popular with Chinese users — meaning games like RPGs and MMOs that can offer a lot of things to do.
The report also suggests that the split of mobile and other platform revenues will even out in the coming years; for 2015, China derived 33 percent of its game industry revenues from mobile games, but that will grow to 48 percent by 2019, according to TalkingData and Newzoo.
You can download a copy of the Chinese mobile game industry report. It’s full of useful info for any developer considering entering the market.
We also recently published data from Unity, which claims that 31 percent of Unity mobile game installs originate in China. Niko Partners analyst Lisa Hanson, meanwhile, offers 14 predictions for the Chinese game market for this year — worth a read if you want to keep a bead on the fast-growing territory.
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2016